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Research papers

Assessing shifts in shopper purchase behaviour

Nearly one decade into the 21st century, we have witnessed a seismic shift in how consumers gain access to and leverage information and each other. While the digital impact has been felt across many industries and sectors, one of the most profoundly...

Catalogue: Congress 2008: Frontiers
Author: Philip C. Bonanno
Company: The Leading Edge
September 26, 2008
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Citation

Bonanno, P. C. (2008a, September 26). Assessing shifts in shopper purchase behaviour. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/assessing-shifts-in-shopper-purchase-behaviour